Announcements

MINNEAPOLIS--(BUSINESS WIRE)-- American Dairy Queen Corporation (ADQ) is making its latest lineup of morning flavor-inspired treats even sweeter with the launch of The Breakfast Collection Pajamas, dropping April 29 at 9am CST. Following the debut of nostalgic breakfast favorites reimagined as DQ^® treats, The Breakfast Collection expands beyond the menu with a cozy pajama line – because DQ knows breakfast is the most important part of the day!

DQ announces launch of The Breakfast Collection Pajamas on April 29 and new in-app digital game and sweepstakes for fans starting May 4.

The soft sleepwear, designed for relaxed mornings and everyday comfort, features colorful prints inspired by the new crave-worthy treats, including the Choco Frosted Donut Blizzard^® Treat, Fruity Pebbles™ Shake, and Cinnamon Toast Crunch™ Dipped Cone. Fans can purchase the limited-edition styles at DQ Red Ribbon Online Store, while supplies last.

“The Breakfast Collection is all about capturing the magic of simple, sweet mornings,” said Maria Hokanson, Executive Vice President of Marketing at ADQ. “Bringing that to life through pajama sets lets us connect with fans in a new, playful way to complement the delicious new treats.”

From May 4 to May 31, DQ Rewards members can participate in The DQ Breakfast Break*, an interactive digital experience available exclusively in the DQ App. Inspired by a digital cereal box, the program features a mini-game, instant‑win prizes, exclusive offers, and a sweepstakes for a chance to win a $1,000 DQ gift card. Members are encouraged to return each day to play and unlock rewards.

The Breakfast Collection is available to fans for a limited time only, featuring:

• New! Choco Frosted Donut Blizzard^® Treat: Choco frosted donut pieces and sprinkles blended with our world-famous soft serve to Blizzard perfection.
• New! Fruity Pebbles ™ Shake: Fruity Pebbles™ cereal blended with creamy DQ vanilla soft serve, real milk and garnished with whipped topping.
• New!Cinnamon Toast Crunch ™ Dipped Cone: Vanilla soft serve dipped in a cinnamon cereal flavored cone coating with crunchy cereal bits and garnished with Cinnadust™.

Fans can order the treats by visiting DairyQueen.com or the DQ^® App. To participate in The DQ Breakfast Break promotion or access more sweet deals, fans must become a DQ Rewards member on the DQ App.

*NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.) & Canada (excluding Quebec), 18 years or older and who are/become DQ Rewards members. Ends 5/31/26. Beginning May 4, please see Official Rules for how to enter, odds, prizes and all details. For Canadian residents, mathematical skill-testing questions will need to be correctly answered in order to enter and win. 2 grand prizes (1 for Canada and 1 for the U.S.) (valued at $1,000 USD) and 92,950 Instant Win Reveal prizes (valued at $0 - $20 USD) available to be won. Void in Quebec & where prohibited.

Post is a trademark of Post Foods, LLC. THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. Cinnamon Toast Crunch^® and associated words and designs are trademarks of General Mills, used under license. ©General Mills.

About International Dairy Queen, Inc.

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

IDQUS for Food, Treats & Beverages – US